Trifle I, 2013 are some pieces made by Richard after two months of residence at SIM Residency in Reykjavik, Iceland. Through this project, the artist has chosen to treat the phenomenon of over consumption in our society. With appropriating and diverting strong symbolic images of the consumer society, she criticizes the excesses of the latter: overproduction, junk, waste, North / South inequalities, body-worship and beauty. Collage allows her to create a new world with elements of the existing world. She returns the anomalies, while avoiding the lure of the aesthetic instrumentation of reality.
With the development, modernization and the enhancement of the populations of some countries beginning in the 1950’s, people faced a profusion of products which led them in a downward spiral. It pushed them to purchase products that they did not even need. At this time, this frenetic consumption reflected the optimism and confidence in the future. However, our way of living is taking more and more the form of an aggressive mass culture. In this approach, consumption is no more for every individual the means to satisfy a need, but rather to be different. In essence, this personalization tends to replace the real differences between contradictory individuals.
Jean Baudrillard condemns the increase in consumption by “artificial accelerators”(1), such as accounting tools, psychological tools and sociological tools set up for the only purpose of increasing demand, while persuading consumers to respond to their deepest desires. The power of the consumer society is huge, it shapes and structures our brain according to the social and economic order of the contemporary world in which we live. It even takes the place of morality, where the body becomes an indispensable object. While advertising has often resorted to erotic figures, it is actually a censorship of our own fantasies. They are smothered by a set of codified sexual signs. We all have tendencies to over consume, but to each its own. The main goal is perhaps to fill a void…a void that terrifies the human, and in front of this feeling, he adopts impulsive behavior and excessive behavior…animal behavior, linked to a pure instinct of protection and survival. Read More…